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Add content controls _ Now you're ready to add the different parts of the form, which Word calls content control fields. To add a content control field, place your cursor in the desired location, then choose a field from the Controls group on the Developer tab. You can hover your mouse over the fields to see the different options. In this example, we're adding a text field so users can type their first names. The content control field will appear in the document. You can add several types of fields. For example, you can add check boxes for a yes_no question: Or even a date selection field: Once you've added all of your fields to the document, you're ready to send out the form for others to use.
As you gather this information and provide them with valuable content that helps solve their needs (or even open their eyes to a need they didn't know they had), you can start asking for more information from them. Consider making some fields required; usually these fields are identifying information and information you need to categorize your leads. Other fields make optional; these fields are the nice-to-haves but aren't required to help you segment. In conjunction with smart fields and progressive profiling, your ability to remove fields of known data and replace it with new data makes form submissions easier for your existing contacts.