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The tab order must be logical. As users navigate through a form using the keyboard, they typically press tab to jump to the next field. Ensuring proper tab sequence helps the user to focus on filling out the form rather than struggling to find their place after losing it. The following two workflows list the steps for creating a new form, and for fixing an existing form.
As you gather this information and provide them with valuable content that helps solve their needs (or even open their eyes to a need they didn't know they had), you can start asking for more information from them. Consider making some fields required; usually these fields are identifying information and information you need to categorize your leads. Other fields make optional; these fields are the nice-to-haves but aren't required to help you segment. In conjunction with smart fields and progressive profiling, your ability to remove fields of known data and replace it with new data makes form submissions easier for your existing contacts.