As you gather this information and provide them with valuable content that helps solve their needs (or even open their eyes to a need they didn't know they had), you can start asking for more information from them. Consider making some fields required; usually these fields are identifying information and information you need to categorize your leads. Other fields make optional; these fields are the nice-to-haves but aren't required to help you segment. In conjunction with smart fields and progressive profiling, your ability to remove fields of known data and replace it with new data makes form submissions easier for your existing contacts.
Creating a form - Basic form properties - When creating a form, you will first be prompted to identify your form properties. Enter a name for your form and then fill out the additional settings. See below for an explanation of each setting. Active - Determine if the form should be accessible yet. If the active option is not chosen, then users will not be able to complete the form. Leaving $Active$ unchecked allows you to work on a form before making it live to your users. Start/end time - The time period for which the form should be open. Submissions will only be accepted during this time period.