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Use this page to set up automatic notifications for incoming submissions. The users that appear can be added by clicking the plus icon. On an admin form, you can also use the search bar to search for any user in your community, or in the organization for organization based forms. Note that a user will have to have access to manage the form submission in order to review the form, and receiving a notification does not automatically give a user review access. For organizations, any user who has access to manage the Forms tool will be able to review, approve, and deny every form submission.

As discussed in this guide's section on how to determine what questions to ask on your forms, forms are the way you gather information from your leads. They are a critical component of any landing page, but what you ask on these forms are perhaps more critical. You don't want to scare away potential leads by asking irrelevant questions, or questions that they aren't yet prepared to answer. Building trust between your brand and your visitors is key to gathering the information you need. Start building that trust through your TOFU offerings; your forms should ask enough information to find out some key pieces of who they are, what they do, and what they are looking for, so you can better segment your leads into personas.