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The first step to getting a form on your landing page is to create one. Forms can be used on a single landing page or across many pages. For example, a generic Contact Us form could be used in multiple places, but consider locating your Start a Trial form only in one place. Bear in mind, the submission rate in the forms dashboard is contingent on the number of form views for that form across all pages. If you are looking to gauge performance on a particular landing page, you would want to view the details of that page. Creating a form in HubSpot is easy, relying on a simple drag-and-drop format. Forms are customizable, allowing you to easily create and edit your properties directly in the application. If a form needs to be updated, simply change the form and save those changes; wherever the form lives, it will update to reflect those changes.
As a community administrator - As a community administrator, you also have the ability to create forms on the administrative side of your site. Administrative forms can be useful when you need to create a form that is community-wide or when you need to share the form with only contacts of certain organizations. Admin forms are a bit more robust than organization forms and give you additional review and sharing options. To build an administrative form, access the Admin view of your site and click the Manage dropdown. Then, click Forms and finally +Create Form.