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As discussed in this guide's section on how to determine what questions to ask on your forms, forms are the way you gather information from your leads. They are a critical component of any landing page, but what you ask on these forms are perhaps more critical. You don't want to scare away potential leads by asking irrelevant questions, or questions that they aren't yet prepared to answer. Building trust between your brand and your visitors is key to gathering the information you need. Start building that trust through your TOFU offerings; your forms should ask enough information to find out some key pieces of who they are, what they do, and what they are looking for, so you can better segment your leads into personas.
Once you create a form, you will be presented with different ways to integrate it into your web assets. For example, you can embed the form directly onto your website using code we provide, you can share a link to your form, you can integrate your form with Wordpress, or you can place your form on Facebook page. As soon as a contact submits your form, they will be added to your database.