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As you gather this information and provide them with valuable content that helps solve their needs (or even open their eyes to a need they didn't know they had), you can start asking for more information from them. Consider making some fields required; usually these fields are identifying information and information you need to categorize your leads. Other fields make optional; these fields are the nice-to-haves but aren't required to help you segment. In conjunction with smart fields and progressive profiling, your ability to remove fields of known data and replace it with new data makes form submissions easier for your existing contacts.
As a community administrator - As a community administrator, you also have the ability to create forms on the administrative side of your site. Administrative forms can be useful when you need to create a form that is community-wide or when you need to share the form with only contacts of certain organizations. Admin forms are a bit more robust than organization forms and give you additional review and sharing options. To build an administrative form, access the Admin view of your site and click the Manage dropdown. Then, click Forms and finally +Create Form.