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Once you create a form, you will be presented with different ways to integrate it into your web assets. For example, you can embed the form directly onto your website using code we provide, you can share a link to your form, you can integrate your form with Wordpress, or you can place your form on Facebook page. As soon as a contact submits your form, they will be added to your database.
As you gather this information and provide them with valuable content that helps solve their needs (or even open their eyes to a need they didn't know they had), you can start asking for more information from them. Consider making some fields required; usually these fields are identifying information and information you need to categorize your leads. Other fields make optional; these fields are the nice-to-haves but aren't required to help you segment. In conjunction with smart fields and progressive profiling, your ability to remove fields of known data and replace it with new data makes form submissions easier for your existing contacts.