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Add content controls _ Now you're ready to add the different parts of the form, which Word calls content control fields. To add a content control field, place your cursor in the desired location, then choose a field from the Controls group on the Developer tab. You can hover your mouse over the fields to see the different options. In this example, we're adding a text field so users can type their first names. The content control field will appear in the document. You can add several types of fields. For example, you can add check boxes for a yes_no question: Or even a date selection field: Once you've added all of your fields to the document, you're ready to send out the form for others to use.
As discussed in this guide's section on how to determine what questions to ask on your forms, forms are the way you gather information from your leads. They are a critical component of any landing page, but what you ask on these forms are perhaps more critical. You don't want to scare away potential leads by asking irrelevant questions, or questions that they aren't yet prepared to answer. Building trust between your brand and your visitors is key to gathering the information you need. Start building that trust through your TOFU offerings; your forms should ask enough information to find out some key pieces of who they are, what they do, and what they are looking for, so you can better segment your leads into personas.