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The foundation of a great email marketing plan is a list of subscribers who want to hear from you and engage with your brand. If you don't have a lot of subscribers yet, MailChimp can help you build a signup form to grow your list.
For example, let's say you're organizing a field trip and want everyone to send in their permission forms electronically. To simplify the process, you could create a form in Microsoft Word. A form allows you to create placeholders for different types of information, such as text, dates, yes_no questions, and so on. This makes it easier for everyone to know what type of information to include, and it also helps ensure all of the information is formatted the same way.