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Creating forms with Microsoft Word is easy, but the challenge comes in when you decide to create fillable forms with options that you can send to people and have them fill out digitally. Whether you need a form for gathering information about people or if you are trying to take a survey to test out user response to software or a new product, MS Word has the solution for you.
As you gather this information and provide them with valuable content that helps solve their needs (or even open their eyes to a need they didn't know they had), you can start asking for more information from them. Consider making some fields required; usually these fields are identifying information and information you need to categorize your leads. Other fields make optional; these fields are the nice-to-haves but aren't required to help you segment. In conjunction with smart fields and progressive profiling, your ability to remove fields of known data and replace it with new data makes form submissions easier for your existing contacts.