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The first step to getting a form on your landing page is to create one. Forms can be used on a single landing page or across many pages. For example, a generic Contact Us form could be used in multiple places, but consider locating your Start a Trial form only in one place. Bear in mind, the submission rate in the forms dashboard is contingent on the number of form views for that form across all pages. If you are looking to gauge performance on a particular landing page, you would want to view the details of that page. Creating a form in HubSpot is easy, relying on a simple drag-and-drop format. Forms are customizable, allowing you to easily create and edit your properties directly in the application. If a form needs to be updated, simply change the form and save those changes; wherever the form lives, it will update to reflect those changes.
Customize as needed _ If you want even more control over the way your form looks, you can turn on Design Mode from the Controls group on the Developer tab. Then you can modify the properties for each content control field, including the text that will appear in each field. If you're willing to spend a little more time customizing each field, you can build a pretty robust form. For example, you could create your own custom drop_down list.