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Aquaterra forms can be used as a way to help you grow your contact database. Depending on the type of form you create, you can collect very basic information, such as a name and email address, or you can collect even more information, such as birthday, phone number, and any special interests you want to know more about.
As you gather this information and provide them with valuable content that helps solve their needs (or even open their eyes to a need they didn't know they had), you can start asking for more information from them. Consider making some fields required; usually these fields are identifying information and information you need to categorize your leads. Other fields make optional; these fields are the nice-to-haves but aren't required to help you segment. In conjunction with smart fields and progressive profiling, your ability to remove fields of known data and replace it with new data makes form submissions easier for your existing contacts.